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Architecting Digital Transformation

Bringing 2 decades of Digital Engagement

Smartphones and tablets have put power in the pockets of billions of global consumers, including your employees, partners and customers. However, mobile is not simply another device for IT to support with a shrunken website or a screen-scraped application.

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Rather, mobile is the visible manifestation of a much broader shift to systems of engagement that marry physical context and digital intelligence to deliver service directly into a person's hand. We take pride bringing this shift, globally, with brands and companies who look to innovate and transform their front-ends to add business value.

 

With Gen AI we have entered the third wave of digital engagement to drive again wholesale changes to your digital business model, your app design, efficient customer service delivery, and personalized marketing assets.

 

Below client cases have always been the outcome of multi-disciplined and cross-cultural teamwork. We take pride having collaborated with many talented individuals across the globe and industries.

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Outside-In Innovation for ING

 With workshops en continuous interaction we immerse your organisation in 'Thinking Differently about customers'
and change the management view from

‘inside-out’ to ‘outside-in’.
The iCatalyst program is an customer-driven innovation program which has been setup to build
an innovative culture for the business banking asset based finance sales force, to challenge and collaborate on actual client problem themes.

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Due to risks, the investment approach for innovations should be hedged. To hedge large investments ,the evidence-based framework has been integrated in the iCatalyst program encompassing various steps like:

Painstorming, Empathy Mapping, Idea factory, Design experiments, Evaluate results and Go-to Market Ventures.

Platform as a Service
for ING Lease

Shareways has been setup to create a national network for corporate carsharing. The concept is based to provide ING Lease corporate clients with a new platform-based business model, technologies and an App to create national economies of scales from their automobile assets.

 

Lease companies are gaining new strategic values to reap the benefits of the sharing economy like lower asset costs and sustainability

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mCommerce Growth
for Canadian Tire

Our signature for Apps growth for Canada's largest Retailer:

- 100% app download growth in year 2015

- After launch mCommerce, 15% of online sales growth in 3 months

- Growth Active Online Monthly Users from

400k (June 2015) to 2M (dec 2015)

- Average Monthly Basket Size Growth: +10%

- Yearly ROI App: 1: 2.3

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Other digital experiences delivered with awesome teams: 

- Catch App : Fishing social platform

- WoW VR app: build your own backyard/patio in virtual reality

- WoW Guide : AR

 

National TV campaign: 

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New Experience App
for Babies R Us

 

Revamping both Toys R Us and Baby R Us App;

- Revamp BRU Ap to IOS and android incl.

- Mobile Strategy, Mobile Roadmap incl;

- New Product Proposition, new Experience Design*

- Engineering TRU app onto new middleware - AWS

- Global App Integration Framework to scale other TRU markets

- Delivering new digital experiences*, e.g. visual search

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App Loyalty Program
for Shoppers Drug Mart

Canada's largest loyalty program and new mobile shopping experience have been bundled and implemented in the new SDM app on IOS and Android.

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